Visual update for a sustainable restaurant and workshop Elab in Tokyo’s Taito-area. 

“Elab creates the time and space, and selects delicious foods, to enable people to share comfortable experiences together.”

The illustrations depict what Elab is about – the people of the neighborhood, the food served, the values and all over philosophy. 

The visual identity update consists of illustrations used in a poster and wrapping paper for the food products, a store street sign, sticker labels and a tenugui – traditional Japanese fabric. 

The identity has an organic and easy to approach feeling that invites the locals as well as tourists to step in the Elab restaurant. 

© Oona Mäkelä 2024