ELAB
2023Visual update for a sustainable restaurant and workshop Elab in Tokyo’s Taito-area.
“Elab creates the time and space, and selects delicious foods, to enable people to share comfortable experiences together.”
The illustrations depict what Elab is about – the people of the neighborhood, the food served, the values and all over philosophy.
The visual identity update consists of illustrations used in a poster and wrapping paper for the food products, a store street sign, sticker labels and a tenugui – traditional Japanese fabric.
The identity has an organic and easy to approach feeling that invites the locals as well as tourists to step in the Elab restaurant.
The identity has an organic and easy to approach feeling that invites the locals as well as tourists to step in the Elab restaurant.
